One of the most powerful virus ads of this fall does not sell products. Instead, sell an idea. It shows the power of brand expansion with smart communication and strategy. It comes from a mobile phone company in Thailand called Truemove-H. The three -minute movie lasts about 30 stories begins with an action of sympathy and friendship and ends with an unexpected gratitude. The film does not contain any position of the product, without clear sales arguments, only strong ideas about returning life. TrueMove-H message: "Giving it is the best communication." The evidence of the power of the notice is that it simply exceeds the opinion of 9 million on YouTube in a week.
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